In 2024, the YAY house celebrates its 10th anniversary.

We are celebrating a decade of creativity driven by our passion for adorning bodies in motion with precious adornments that are as delicate as they are protective.

For 10 years, we have been putting our energy into building unique and living know-how thanks to our craft workshop in the heart of Paris, and we intend to continue for several more decades.

Today we open a new chapter in the yay story:

Throughout 2024, let yourself be carried away by this new narrative through our origins .
Originally , our mission. To offer jewelry that meets your desires, thanks to local and responsible production, while preserving the passion and transmission of our know-how.
Originally , our creativity. After 10 years, we keep the same obsessions. Painting femininity from all angles. Encouraging the emancipation of bodies. Assuming jewelry as an ornament that, far from being an accessory, reveals its identity and protects its soul .
Originally , a delicate oriental fragrance. This year, we invite you to (re)discover the inspirations of Julie, the creator.

Each month, we will reveal a little more of this intimate and precious world.

Each piece of jewelry tells a story that continues on your skin.


February 21, 2024