OUR WORKSHOP
Before being a brand, YAY is a workshop where ten jewelers create with their hands, without any industrial action: no soldering, no casting.
In our workshop in Paris, our jewelry is made to order by the sole power of the hand.
The Art of Thread
Each piece, formed by the sole power of the hand, cultivates the work of gesture to bring forth a new art: the Art of Thread.
A savoir-faire that shapes the journey of the thread from point A to point B. Jewelry punctuated by details that have become our signatures: knots, stones, meticulous weaving.
We refuse to use anything other than rolled gold, silver, or 18-carat gold.
Julie Terranova, Founder
Sundays spent painting, crocheting, or embroidering with her mother. It was this ritual that shaped Julie's creative identity.
From this, the desire to create organic jewelry was born, using precious gold wire that is shaped.
Self-taught, Julie was not born a jewelry expert. What might have seemed like a disadvantage actually amplified her creative freedom. A freedom that allowed her to create a savoir-faire now recognized by the biggest luxury brands.
Defy Chance,
Shape Your Destiny
Behind YAY lies a founding desire: to defy life's uncertainties and shape one's own destiny.
To shape one's destiny like the gold thread that the artisan molds and weaves with their expert hands. Against the skin, the jewelry comes alive like a promise one makes to oneself: to be more assertive, more daring, more oneself. In a word, free.
Our jewelry adorns the body like subtle tattoos that sometimes fade into the background and sometimes call out to us. They stylize forms, highlight curves, until, when layered, they become an armor of power.
Our Commitment to French Craftsmanship of Excellence
In 10 years with Atelier YAY, we have created vocations and careers for fashion jewelers.
In collaboration with the French Ministry of Education and the BOCI, we created a training program now offered at the Haute École de Joaillerie de Paris, the Académie des métiers d'art, and the École Boulle.
The next step: obtaining the RJC (Responsible Jewellery Council) certification and the EPV (Entreprise du Patrimoine Vivant) label, awarded by the state to companies that symbolize excellence in French craftsmanship.
Raise Your Standards
Rolled gold, silver or gold. Elegant and timeless jewelry.
The Art of Thread, The Art of Living
Unique expertise. Each piece of jewelry crafted to order.
Dress your body
To be worn in combination, like a second skin.
Raise Your Standards
Rolled gold, silver or gold. Elegant and timeless jewelry.
What's New
Carefully crafted and unconditionally loved by our customers.
