It all started with a photo of Julie. A starfish, a touch of red in this blue journey, at the crea, it hits us in the eye! This star calls...
Read more...
The earcuff are these small earrings super trendy that we also call fake piercing or ear ring.
What you must remember: it does not require a hole!
Read more...
Today we're back together to talk about something a little different but which is also close to our hearts: entrepreneurship! Behind yay is Julie, the creator, and she came back...
Read more...
Climbers and yay it's a great love story 🧡 In this article, we introduce you to this innovative piece of jewelry, which climbs along the ear for asymmetrical, elegant and...
Read more...
Let's set sail for a new story this Thursday, March 3! Discover now through the words of Julie, founder of yay, and Alexandra, creative manager, how the wonders of Zanzibar...
Read more...
Tomorrow is the sales, the first wave of promotion of the year, expected, widespread but also sometimes criticized. Today we explain to you why yay, a brand made in France...
Read more...