Editorial

Nouvelle collection : Rendez-vous le 5 juin
New collection: See you on June 5th
This summer, embark for Rio with YAY Paris, aboard a collection full of life. The Summer 2024 collection embodies the joy and lightness of a festive and exotic interlude. Read more...
La maison yay fête ses 10 ans
Yay House celebrates its 10th anniversary
We are celebrating a decade of creativity driven by our passion for adorning bodies in motion with precious adornments that are as delicate as they are protective. Read more...
Gold Friday
Gold Friday
To mark the launch of a new range in 18-carat gold, a golden ticket will slip into your orders to try to win the iconic piece of the collection, the... Read more...
Idées cadeaux de Noël
Christmas gift ideas
The end-of-year celebrations are fast approaching, it's time to show finesse by choosing the ideal Christmas gift for your loved ones. Like every year, yay is doubling its energy to... Read more...
Le savoir-faire yay sur France 3
Yay know-how on France 3
On the occasion of Fashion Week , we welcomed the France 3 Ile-de-France team behind the scenes of the workshop for an exclusive report . Born from the power of... Read more...
Les différents types de bagues proposées chez yay
The different types of rings offered at yay
The different types of yay rings Want to wear thin, creative, durable rings made in France? At yay we are experts in creating elegant and original ring looks to wear... Read more...
Comment porter des bijoux de corps : de la chaîne de taille à la chaîne de corps
How to Wear Body Jewelry: From Waist Chain to Body Chain
What is a body chain and how to choose it? This jewel was designed to enhance the body: it hugs the shape, follows the movements of the body and glides... Read more...
Rétrospective 2022 🧡
Retrospective 2022 🧡
Come back with us on this colorful year, full of creativity, novelties and fun! Read more...
yay fait ses adieux au Black Friday
yay bids farewell to Black Friday 👋🏼
yay is a brand that defends French craftsmanship and responsible fashion. In a few years, we have managed to build a workshop in the heart of Paris with about 20... Read more...
Octobre rose 💗 yay s'engage !
Pink October 💗 yay get involved!
yay is a brand committed to the relocation of a French know-how but it is also a team of sensitive and strong women 💪 Read more...
Look rentrée bijoux
Back-to-school jewelry look
Hello back to school! 👋🏻 It's time to say goodbye to summer, ice cream and naps... So what better excuse to indulge in a little treat and splurge on a... Read more...
Retour aux sources 🌞
Back to the roots 🌞
For its 2nd store of its own, yay chooses the south without hesitation: a return to its roots for our jewelry brand made in Paris, created in 2014 by Julie... Read more...